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Imagine a world where vampires existed; There would be a market for consumption grade blood products. This project takes the standard University of Alberta BDes catalogue project a step further. I'm always looking at how I take a brief and use it to further my skills and comfort level with various different design and marketing practices. I came up with the product concepts and copy, packaging design, branding and catalogue layout for a fictitious company that catered to a vampire demographic. The end result is a bloody believable piece of print work that brings life to a fanciful consumer scenario.
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