Breakdance Project Uganda ShirtBreakdance For Positive Social ChangeBreakdance Project Uganda FlyerBreakdance Project Uganda Spray-painted wall
Break Dance Project Uganda visual identity Breakdance Project Uganda is a grassroots project in Uganda that uses breakdance and community to promote positive social change. The requirements of the brief were to create a visual identity that had a strong hip-hop flavour yet was still Ugandan at its core. The grey crowned crane is the official bird of Uganda and its plumage lent itself well to a graphic treatment. Promotional materials also needed to be low-tech and easy to reproduce for an organization with limited access to resources. The use of a stencil system was therefore implemented, giving the visual identity and even stronger sense of authenticity.
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