 |
Breakdance Project Uganda is a grassroots project in Uganda that uses breakdance and community to promote positive social change. The requirements of the brief were to create a visual identity that had a strong hip-hop flavour yet was still Ugandan at its core. The grey crowned crane is the official bird of Uganda and its plumage lent itself well to a graphic treatment. Promotional materials also needed to be low-tech and easy to reproduce for an organization with limited access to resources. The use of a stencil system was therefore implemented, giving the visual identity and even stronger sense of authenticity.
|
