hongkong, logo Hong Kong, Branding application, bamboo motif Hong Kong, street banner, Branding Hong Kong, dragon motif, traditional iconography with a modern twist. Branding Hong Kong, used promote the vibrant city abroad, car wrap, Branding Hong Kong, harbour,waves, water, Branding
Hong Kong rebranding An exercise in rebranding and using modular elements to represent traditional and culturally relevant imagery with an updated and contemporary twist. This was a University of Alberta BDes project created in cooperation with students of the Hong Kong Design Institute who served as critics, editors and cultural ambassadors.

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